scars

Scars is a collection of scar stories that are shared by people who have overcome or are currently overcoming injury or physical limitation. Oftentimes the emotional and mental effects of physical injury are overlooked. This publication allows people to cope by sharing their story so it can inspire others. The emotional variety goes from using humor and motivation to overcome sad or unfortunate situations. 

Budweiser rebrand

Budweiser was one of the first beer brands in America and has lasted for generations. Recently young beer drinkers have been migrating to the craft beer industry, causing Budweiser to lose part of their customer base. Budweiser has been around since 1876, so this beer has roots. The re-brand captures the time honored beverage, with a design that is a modern twist on the
first Budweiser can made. Wood grain through out represents
the wood crates used in the same time period. 

Sriracha Advertising Campaign

The Sriracha hot sauce integrated campaign captures the essence of the sauce’s friendly flavor. Multiple media venues are used to show how lovable the hot sauce is. One of the reasons this campaign was created is because Sriracha has no professional advertising, so the goal is to reach the audience that either hasn’t tried Sriracha or people that fight the temptation because they are tied to a classic hot sauce like Tabasco or Frank’s.

Contour

Contour is a startup company in Metro Detroit. I worked closely with the owner to cultivate the branding. From concept to creation every part of this project follows the companies values. We built the brand from the ground up including stationary, website and a vehicle wrap to promote the company on the go. This project is an ongoing creation and we will continue to add to the brand!

Elevated lifestyle brand

Elevated is a lifestyle brand that provides the adventure enthusiast with apparel inspired by extreme sports. Each garment is designed for function and style. This brand is inspired by adventure and built for adventure. The logo design has a mountain cap as the “a” to represent elevating above limits. In general the design is simple with subtle details.

Medical company Large Publication and Interactive PDF

Due to privacy of this company I will not discuss the details, please just observe the design. There are half pages that allow a viewer to compare different products directly with out having to flip back pages. When used digitally this can be an interactive PDF with tabs to navigate easily.  

Darioush Winemaker Dinner

This project consisted of an invite, Poster, flyer, check presenters, a large banner and menus all with consistent design and information. The invite being the main component of the project was designed to mail. The pattern and colors were created to represent Napa Valley vineyards.

Old Spice Campaign

This project was a rewards campaign with a website design, social media and print. The project creates incentive to buy Old Spice products and has receipt validation to reward loyal customers.